How to start
This article will tell you about the general capabilities of SERP Parser, an application for checking website positions. I assume that you’ve chosen the right edition for your needs, downloaded it from our website, and successfully installed it on your computer. You can launch SERP Parser from the Start menu or by clicking its icon on your Desktop.
At the first launch, the application will promt you to create a new project. Later on, you can do that using the File | New menu. When you start a new project, the New Project Creation Wizard will open.
Let’s take a closer look at the Wizard.
At Step 2, you are to add search phrases to your project. Each search phrase is a specific search query that could have been entered into the search box by some user. For example, “house plants”, “buy a used car”, “creating websites”, etc. Depending on your website’s subject area, some search phrases will be targets for you; that is, the users who search for those phrases are your core audience. If you have set up some web statistics (for example, Google Analytics) on your website, you’d better use its search phrases as they have already been successfully used by users to find your website via search engines.
Enter your target phrases into the Search Phrases field, one phrase per line, or paste them from the clipboard, and then click Next.
At Step 3, you are to define target websites, that is, websites whose positions you want to monitor using your search phrases. It may be your sites or your competitors’ ones. At least one of the targets must be defined as Own Target.
Click the Add Target button and enter the website’s URL. Then define the target’s type: your own or competition. Click OK to add the target to the list.
After having added all targets, click Next.
Now you need to select data sources for the positions to be monitored (that is, search engines).
Click the Add Source button.
In the drop-down list, select a search engine (for example, Google or Bing). If necessary, modify the settings.
Click Next and check if all data are correct. When setup is complete, click OK. The application will promt you to select a file for saving the project, and then will store all data entered at the previous steps in that file.
Checking website positions
Congratulations, you’ve created a project! Now let’s check your website’s positions. To do that, select Project | Update, or just click the Update button on the toolbar.
A window displaying information on each task’s progress will open. Please note that at the first launch, your firewall may warn you that SERP Parser is trying to connect to the Internet. For the application to do its job, let it access the Internet. Also add SERP Parser and its components to the white lists of antiviruses and firewalls installed on your computer (see Setting up antiviruses).
Wait for the checking to complete. The duration of the operation depends on the number of phrases and sources.
SERP Parser can provide five reports: project summary, group summary, source summary, summary by days, and summary by dates. Each type of report is good for analyzing results from some aspect. To create a report, use the Reports menu. Let’s take a closer look at each type of report.
This report opens automatically after your project has been updated. The Project Summary report contains both general information on the whole project and general reports on all groups and sources.
On the other tabs, you can see group summaries containing source summaries. Let’s consider those tabs.
This report is handy if you want to take a quick look at the positions in all selected sources at once. It contains a table with positions for each search phrase. The table’s rows are for phrases, and columns are for sources. The intersection of a row and a column contains the current position for the phrase in the search engine.
In the bottom of the window, you can see position dynamics for the selected phrase over a certain period. Different graph colors correspond to different search engines.
To make data easy to view, you can filter it or group it by dragging column headers. You can export any report into Excel by right-clicking in any place in the window and then selecting Export Report in the context menu.
This report provides detailed statistics for one specific source.
In this report, you can see a list of checked search phrases, and also the following information for each of them:
- date of last checking
- search phrase’s current position in the selected source
- position in the TOP, if any (for example, TOP 3, TOP 10, etc.)
- URL of the web page in that position
- and more.
In the bottom of the window, you can also see the graph showing the selected phrase’s position changes in the search engine.
Hopefully, now you know how to use SERP Parser’s basic features. To get more detailed information on the application’s functionality, please use the Online Manual.